Whoa, look’t you, FSU. Someone went shopping for new school clothes.
At some point, maybe when (if?) Florida State unveils new uniforms, I’ll probably take a closer look at this redesign and write a more thorough review of everything. For now, though, a few quick thoughts on FSU’s new logo that hit the internet yesterday:
It’s much cleaner. You’ll notice in a number of older logos, certain design elements look like they were sketched with pen. (You can see this in the feathers of the Seminoles old logo, the belly of the Dolphins old logo, the horn of the Vikings old logo, etc., etc.) This new feather is cleaner, with more precise, defined angles. Same goes for the white in the hair, the black lines in the face and the eyebrows. This may not seem like a big deal but, speaking as a designer, when you have to shrink a logo down, you don’t want to lose the elements, which is something that unfortunately happens with the old logo. The details of the new logo remain almost perfectly intact, even when its size is drastically reduced. (See the difference below.)
Better type treatment. Another design element that gets lost as the old logo gets smaller is the name. As you can see in that graphic above, when you shrink down the old Seminoles logo, the “Florida State” in the feather becomes almost impossible to read. But, take a look at the top of this page again. If we’re being honest, you could barely make out the first word to begin with. The new version, with “FSU” written in the button of the feather, is a much clearer type treatment than its predecessor and still remains legible at smaller sizes.
Odds and ends
• The new logo, with a more defined jawline and more precise facial details, conveys much more emotion than the older version.
• They got rid of the lone, straggling hair from the old logo (I always hated that) and gave the new one a much more pleasant hairline.
• I like the thicker gold ring.
• I like the new face paint.
• I appreciate the stiff feather now breaking out from the bottom of the circle. It makes for a much more powerful image. (The comparison I’m about to make may sound silly, but you’d never send a photo of your flaccid dong to a woman, now would you?
Overall, I like it. It seems like I’ve been disappointed with many of the redesigns I’ve seen lately, but I feel like Florida State got this one right. Of course, if you wanna get into the conversation about using Indian heads as logos in the first place, well, that’s a whole ‘nother discussion.