How does the Miami Heat’s social media presence stack up with the rest of the NBA?
Second only the Los Angeles Lakers, according to Wishpond. The Heat’s collective following from Facebook, Twitter, Instagram, Youtube, and Google Plus is 10.3 million while the Lakers are at 21.1 million. The Heat have the most popular Youtube channel with nearly 116,000 subscribers.
The least valuable entities? On Twitter and Facebook, it’s Michael Jordan’s Bobcats.